Articles

Simplicity and Agentic Experience (AX)

Traditional interfaces have often functioned as obstacle courses, requiring users to navigate complex pathways to achieve their goals. The need for simplicity increases as agent experience becomes more prevalent.

Webinar: The Next Frontier in AI Development: Why Agent Experience (AX) Matters

See Dana Lawson (CTO of Netlify),Matt Biilmann (CEO of Netlify), Eric Simons (CEO of Stackblitz), Kenneth Auchenberg (partner at AlleyCorp) discuss the AX, why it matters, and the realized impact of focusing on it.

It’s an AI Agent world. Is ‘Agent Experience’ the secret weapon for controlling the chaos?

Netlify’s founder and CEO Matt Billman thinks so. He tells us why it’s the catalyst for moving past shallow AI features and consciously designing the “AX” of products – so we can harness the exponential power of seamlessly collaborating with agents.

AI Go-To-Market: Why Agents Are Your Newest Path to Adoption

Companies that build APIs are using AI agents like Cursor, GitHub Copilot, Lovable, and more to bring their products to market faster.

Give it in plain text: Making your content AI-Ready

Optimizing for humans AND machines: How we made Sanity Learn bilingual with /llms.txt. Beyond data models, structured content now powers agent experiences.

What is AX (Agent Experience) and how to improve it

Best practices for building AI agent-friendly products.

AX, Creativity and the Human Web

Perfecting the AX of the web can help reignite the web’s creative potential and reclaim mindshare from closed platforms.

Agent-Facing Analytics

We’ll take a look at AI agents as a “new user persona” for real-time analytics databases and explore initial themes about how systems can adapt to their workloads.

Designing APIs for AI: The Need for New Standards

API design has been targeted at making great DX and system design, but is it enough for AX?

How AI agents are reshaping design platforms: What designers and PMs need to know about AX

Discover how AI agents are reshaping design platforms through Agent Experience (AX), enabling automation, collaboration, and innovation for designers and product managers.

The Age of Agent Experience

It’s time to start building for a new persona: the autonomous agent. Instead of just designing experiences for human users, we need to think carefully about how machines will access data and perform actions securely, with transparency and user consent.

Beyond DX: Developers Must Now Learn Agent Experience (AX)

Amid the rise of agentic IDEs like Bolt, Windsurf and others, Netlify CEO Matt Biilmann says we need a new design pattern: Agent Experience.

Every Website Needs to be Redesigned (Again) for Agent Experience (AX)

Redesigning the internet for User Experience was hard enough - but humans aren’t the only users of the internet anymore. We may need to redesign every website, app, and service for the Consumer AI Assistants of 2030… I understand how this sounds like an overexaggeration, but it isn’t.

Service Design for AI: Why Human Experience (HX) Matters

As AI reshapes how we interact with systems and each other, we need to expand our understanding of what’s at stake.

Great agent experience starts with great collaboration

Agent-compatible collaborative apps will have a huge competitive advantage. In this post, I break down why great agent experience (AX) starts with great collaborative products.

Introducing AX: Why Agent Experience Matters

Mathias Biilmann, Netlify CEO, coins the term AX and shares core concepts for the industry to focus on. "As builders, we need to start focusing on AX or “agent experience” — the holistic experience AI Agents will have as the user of a product or platform."

APIs for AI: Have We Failed?

With the rise of AI agents, APIs have become bottlenecks for autonomy of agents. Does that mean we've failed as API builders?